Posts Tagged ‘producer’

New Workshop: Social Media

April 13, 2010

The birth of social networking and social media has presented an entirely new way to communicate with one another. Since it’s internet-based, it is a phenomenon that allows itself to constantly change and improve. And though it’s a relatively new technology, such a staggering number of people use social media tools that it almost seems alternative to not jump on the bandwagon.

A lot of people and businesses are now using the internet to connect with loyal consumers, other businesses, and old friends. In fact, there are an estimated 400 million people who use Facebook alone, according to Facebook’s official stats, which includes approximately 1/3 of the U.S. population1. This is important to know for those who have an idea, product, brand, show, etc that they seek to promote; the people that you want to reach are very, or extremely, likely to use sites such as Facebook or Twitter. And the best way to reach them is by meeting them where they already are.

These are major reasons why PCTV is offering a workshop about social media entitled Social Media as a Promotional Tool. It is mainly tailored to producers of the station who want to promote their PCTV program, but producers or partners wanting to use the knowledge to promote their non-profit organization are also welcome. In the workshop we will be discussing Twitter, multiple facets of Facebook, and information gathering tools such as RSS, bookmarks, and alerts. In addition to a PowerPoint presentation, workshop participants will receive a hand-out that will include more detailed instructions on how to use the technology that will be taught.

The first workshop will take place at the station next week–Tuesday, April 20 at 6:00pm. There is a $5 fee that will be used to reserve your spot, and the whole session shouldn’t take more than 2 hours. Contact Christie at 412-322-7570 or christie@pctv21.org for more information.

1 Source: “By the Numbers: Facebook vs the United States” by Muhammed Saleem for Mashable http://mashable.com/2010/04/05/facebook-us-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)

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Changes in 2010

February 3, 2010

Our Executive Director John Patterson sent an important e-mail to Pittsburgh Community Television producers about the changes to the station and the way the programming will be handled in the next couple of months. Click here to read the entirety of the e-mail. Here are some important excerpts:

1. The Seven Major Changes
2. Programming Diversity
3. Financial Resources
4. Open Meeting

1. The Seven Major Changes

Programming: PCTV will develop and nurture a greater diversity of community oriented programming representative of the diverse needs and interests of Pittsburgh residents.

Facilities and Equipment: PCTV will address vital equipment and facility needs in the areas of field production, editing, and program playback.

Training: PCTV will expand its training programs to encompass new media such as social networking, blogging, and vlogging.

Youth Media: PCTV will develop collaborations that expand opportunities for youth at PCTV.

Financial Resources: PCTV will diversify revenue streams to include sources beyond funds received through the cable franchise.

Organization: PCTV will strengthen organizational accountability and governance through targeted changes and the completion of a strategic plan.

Website: PCTV will complete the phase one conversion of its website to Web 2.0.

2. Programming Diversity

Perhaps the most important goal for the year, and the one that will involve the most change for you as a producer, will be our effort to increase programming diversity. In our talks with the City, this came up again and again as an area of concern. The strength of the traditional public access model is its emphasis on first-come first-served access. In and of itself, however, this approach does not ensure a range of different kinds of programming. In our discussions with the City, it became clear that a new approach is needed.

For many years, PCTV has programmed its channel via series lottery. Producers indicate their time preference and names are drawn at random. Beginning in the second half of the year, this practice will change. Instead, we will divide the programming week into blocks of different types of programming. For example, Monday Nights might be community events and neighborhoods, Tuesdays Youth, Wednesdays Sports and Recreation, Thursday Music and Entertainment, etc. Your programs will be scheduled based on the block that they fit in, rather than a random drawing.

This is a radical change for PCTV and you may wonder why we are taking this step. There are several reasons. Number one, we feel this is the best way to stimulate a diversity of programming. Setting aside a block of hours each week for certain types of programming allows us to identify areas we are weak in and take steps to develop new programs. Second, it helps build viewership by breaking down the schedule into blocks that make it easier for people to find the programs they want to see. Finally, it provides a way for PCTV to generate income through business underwriting (more on this below).

A key part of my vision at PCTV is the development of new programming through partnerships with other organizations and through collaboration with community producers. For example, I’d like to have a block of programming on PCTV that focuses on job training and help for those seeking work. In order to develop that programming, we may partner with an organization that has expertise in that area, or work with a community producer that has an interest in creating that type of programming. Working together in this way, we will begin to diversify programming on PCTV.

3. Financial Resources

To be frank, the funds available via the cable franchise are not going to be sufficient in the long-term. As an organization, PCTV needs to become more entrepreneurial and develop other ways of generating income. Two of the key ways we are going to begin doing that this year are through the launching of an underwriting program for businesses, and the development of a studio rental and production-for-hire program.

4. Open Meeting

In the coming months we will be sharing more information about these and other changes. In order to provide a forum to discuss these changes and address other issues related to community producing, I would like to invite all of you to an open meeting at PCTV on March 29th at 6 pm.

Click here for the entire e-mail.

And as always, if you have any questions, please call 412-322-7570 or send us an e-mail at info@pctv21.org. Let us know your thoughts regarding all of this in the comments section. Thanks!!

Annual Open Meeting and New Programming

January 19, 2010

If you plan to come to our Annual Open Meeting this Friday at 6:30pm, today is the last day to RSVP. If you’re interested in knowing PCTV’s goals for the year and beyond, asking questions, or meeting the board and fellow producers, then this is the meeting you should sign up for! It’s free, and refreshments are included. Let us know TODAY via phone (412-322-7570) or e-mail (info@pctv21.org) if you are going to come.

Just last week Monica, our Special Projects Director, taped the Spirit of King Awards at the Kingsley Association to air on PCTV. Here’s a preview of the ceremony:

This premieres on January 28th at 7:00pm and the replay dates are:
Saturday 1/30/2010, 10:00 PM
Monday 2/1/2010, 12:00 PM
Friday 2/5/2010, 6:00 PM
Tuesday 2/9/2010, 1:00 PM
Friday 2/12/2010, 3:00 PM

And of course, if you don’t get Pittsburgh Community TV on your television, you can watch the Spirit of King Awards via our live stream on http://www.pctv21.org .

Finally, we are excited to announce PCTV’s new partnership with Saturday Light Brigade, a family radio show. Along with participating radio stations in the area, PCTV channel 21 will now broadcast SLB’s radio feed accompanied by a photo montage. You can catch the program on Saturdays at 6am-9am. For more information about the Saturday Light Brigade, visit their website: http://www.slbradio.org

The Viewfinder

October 7, 2009

We just sent out a new issue of The Viewfinder—Pittsburgh Community Television’s e-newsletter. This current issue includes information about the Verizon Franchise Agreement“Inside the Outside of G-20”, a Producer Spotlight, and an introduction from John Patterson, our Executive Director. Are you signed up for The Viewfinder? If not, just send an e-mail requesting to be on the PCTV to info@pctv21.org.

It’s that time once again to apply for a series time slot for the January 2010-June 2010 season! The deadline for applying is October 31st at 5pm, and you can download the application form from our website.

Were you able to catch our live call-in program “Inside the Outside of G-20”? If so, what did you think? Do you think we should produce programs that are similar in their format to this in the future? Go ahead and leave us a message in the comments. If you haven’t gotten the chance to watch it on PCTV, you can view clips from the program on our YouTube page.

48 Hour Film Project Screenings

August 12, 2009

The crazy 48 Hour Film Project weekend is over, and now the participants (who have hopefully caught up at least a little on their sleep by now) are ready to show off their work. PCTV community producer Paige Berry (Script to Screen) is a member of the Carnegie Screenwriters team, and their work will be screened this evening! The films will be shown in groups tonight and tomorrow evening. The schedule is below the poster of the Carnegie Screenwriters’ film–everything will take place at the Kelly-Strayhorn Theater (5941 Penn Avenue in East Liberty) and tickets are $8 at the door.

The Debt

Group A: Wednesday, August 12, 7:00pm
Carnegie Screenwriters (!)
Kickshaw Von Bon
Return of Cochese
Day Man
Team Tape
DSP Films
lot25
Hustlebot
Code Brown Productions
Allegheny Auteurs

Group B: Wednesday, August 12, 9:30pm
Orchard Place Productions
Challenge Productions
Todd Vilsack
Team 47
Team Yinzers
Virtue & Vice
DuBois Business College
DROP SHADOW
Team Homegrown
Dangerwood Pictures

Group C: Thursday, August 13, 7:00pm

Corkwood
Zeno Films
Team Awsome
Everything But the Name
Wrecking Crew Media
Galaxy454
Rising Phoenix Productions
Creative Conjuring
Nine Nine Productions
TK Knockout
The C-47s