Posts Tagged ‘non-profit’

New Workshop: Social Media

April 13, 2010

The birth of social networking and social media has presented an entirely new way to communicate with one another. Since it’s internet-based, it is a phenomenon that allows itself to constantly change and improve. And though it’s a relatively new technology, such a staggering number of people use social media tools that it almost seems alternative to not jump on the bandwagon.

A lot of people and businesses are now using the internet to connect with loyal consumers, other businesses, and old friends. In fact, there are an estimated 400 million people who use Facebook alone, according to Facebook’s official stats, which includes approximately 1/3 of the U.S. population1. This is important to know for those who have an idea, product, brand, show, etc that they seek to promote; the people that you want to reach are very, or extremely, likely to use sites such as Facebook or Twitter. And the best way to reach them is by meeting them where they already are.

These are major reasons why PCTV is offering a workshop about social media entitled Social Media as a Promotional Tool. It is mainly tailored to producers of the station who want to promote their PCTV program, but producers or partners wanting to use the knowledge to promote their non-profit organization are also welcome. In the workshop we will be discussing Twitter, multiple facets of Facebook, and information gathering tools such as RSS, bookmarks, and alerts. In addition to a PowerPoint presentation, workshop participants will receive a hand-out that will include more detailed instructions on how to use the technology that will be taught.

The first workshop will take place at the station next week–Tuesday, April 20 at 6:00pm. There is a $5 fee that will be used to reserve your spot, and the whole session shouldn’t take more than 2 hours. Contact Christie at 412-322-7570 or christie@pctv21.org for more information.

1 Source: “By the Numbers: Facebook vs the United States” by Muhammed Saleem for Mashable http://mashable.com/2010/04/05/facebook-us-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)

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PSO’s Community Partners Concert – PCTV PROMO

March 3, 2010

[blip.tv ?posts_id=3314710&dest=57589]

The Community Partners Program is an annual collaboration with 50 Pittsburgh area nonprofit organizations. In 2010, the PSO Community Partners Program will celebrate its seventh year of this innovative approach to fund-raising and community partnership. Through the Community Partners Program, the Pittsburgh Symphony Orchestra: Builds mutually supportive relationships with fellow nonprofits in the Pittsburgh area Provides a low-cost fundraising event for multiple organizations/helps participating diverse Partner nonprofits raise money Expands visibility of Partner nonprofit organizations Brings new and diverse constituencies to Heinz Hall for a performance Offers a performance that features the PSO in concert with a diverse set of artists

Happy 2010!

December 31, 2009

It’s amazing to think about how fast this year–and this decade(!)–has gone by, and how much PCTV has experienced throughout 2009. We had the Cable Advisory Group Meetings, acquired a new Executive Director, mobilized our supporters and went to city council meetings during the final stages of the Verizon cable franchise process, attended outreach events, produced various special projects (including our G-20 show), and conducted our annual fundraising campaign. We accomplished many tasks that will enable us to make positive changes for 2010.

My personal goal for PCTV in the new year is to expand and enhance our presence on the web through community social media tools. For example, our location is now added on the geolocation (and game!) site Foursquare! We’ll have to think of some fun incentives for people to “check in” during their visits to our building. You can locate us on Foursquare by searching for “Pittsburgh Community Television”. We have a couple other social media ideas up our sleeve as well, but what other social network platforms would you like PCTV to implement? If you work for a non-profit, what tools have worked well for your business or charity?

Thank you for the help you have given PCTV throughout the year. Happy New Year from everyone here at Pittsburgh Community Television!