ED Hiring Press Release

Pittsburgh Community Television
Date: July 18, 2009
Contact: Stanford White, 412-400-9990
Gladys Jelks, 412—322-7570

John H. Patterson Tapped To be New Executive Director at PCTV

Pittsburgh, PA — Pittsburgh Community Television (PCTV) is pleased to announce the hiring of John H. Patterson as Executive Director.

Mr. Patterson comes to Pittsburgh from Santa Cruz, California where he has served as Executive Director at Community Television of Santa Cruz County (CTSCC) since November 2006. At CTSCC, Mr. Patterson oversaw several key initiatives including the conversion of the organization’s website to Web 2.0, the expansion of programming to include web-based video, the establishment of a mini-documentary program for local non-profits, the development of new programs for youth and the brokering of a partnership with a local internet service provider to stream CTSCC’s channels on the web.
He also participated in efforts to reshape California’s statewide video franchise bill and led CTSCC’s effort to complete a long-range strategic plan.

Mr. Patterson has a strong background in arts and media management that goes back over 10 years. Prior to his work at CTSCC, Mr. Patterson served as Managing Director of Santa Cruz Actors’ Theatre. At Actors’ Theatre, Mr. Patterson founded an artists-inresidence program dedicated to the development of new work for the stage, led a fundraising effort that resulted in the complete renovation of an 88-seat performance space, and created a subscription season program featuring the work of local production

Mr. Patterson’s experience is not limited to the administrative side of the fence. He began his work in the arts and media at a public access TV station in high school in the Philadelphia area and later went on to earn a degree in Radio-TV-Film at Northwestern University where he produced actively in all three mediums. He’s also a produced and
published playwright whose works have been performed in California, Texas, and Tennessee.

“That’s one of the things we really liked about John”, says PCTV Board Chair Stanford White. “He has all of the essential skills you need in a good non-profit leader, including things like fundraising and strategic planning, but he also understands the creative side of
things, having been on the other side himself.”

Mr. Patterson is delighted to be coming to Pittsburgh as PCTV’s new Executive Director. “Pittsburgh is the City of Champions, and it deserves a championship caliber public access station,” says Patterson. “What really attracted me to this job was the tremendous
diversity of this City and the opportunity to help bring a first-class 21st Century media center to its residents. PCTV has an outstanding record of service to the community and I look forward to building on that.”

Patterson’s vision for PCTV is rooted in the belief that technological change has created possibilities that would have seemed far-fetched when PCTV was formed in 1986. “We’re living in a multi-platform multi-media on-demand world,” Patterson says. “PCTV, like all media outlets, is adjusting to that. Television is the anchor, but I see PCTV expanding further into the realm of new media and providing access to tools and ways of accessing programming that reflect the new media landscape.”

Despite the rapid pace of change, Patterson believes that the mission of community media remains the same. “It’s really about telling the story of a community and helping make that possible for people. That can take a variety of forms, but at the heart it’s about a community telling its own story. I see PCTV at the forefront of that for Pittsburgh.”

PCTV is currently advocating for increased funding for public access in the proposed franchise agreement with Verizon. “It is important that PCTV be well funded,” says Patterson. “Pittsburgh really has an opportunity to be on par with cities like New York with this agreement when it comes to public access. Television and media can be an expensive proposition and it needs to be well-funded to do it justice.”

PCTV recently completed an extensive needs assessment process that unequivocally established the necessity of a well funded public access operation in Pittsburgh. Some of the things on the wish list for PCTV include funding for a new 10,000 square foot studio, one or more satellite facilities throughout the City, and annual funding for the replacement of aging equipment. “I was impressed with the scope of the needs assessment,” says Patterson. “To me it made clear that the people of Pittsburgh, including many of its key organizations, want and need a well-funded public access operation.”

“We are delighted to be bringing John on board at this time,” says PCTV Board President Stanford White. “We conducted a nation-wide search and we are pleased to be able to bring someone of John’s caliber to Pittsburgh. He brings a great combination of skills and background to PCTV, and we couldn’t be happier with our selection.”

Mr. Patterson will assume the reins at PCTV the week of August 17th.


6 Responses to “ED Hiring Press Release”

  1. Public Hearing and a New Exec Director « Pittsburgh Community Television Blog Says:

    […] Some very exciting news: PCTV is pleased to announce the hiring of a new executive director! His name is John Patterson, and he comes to Pittsburgh from California with experience in running a public access station and in arts and media management. Click here for the full press release. […]

  2. hap Says:

    Congratulations to John and to those in Pittsburgh. John is a great person and will be an excellent leader in your community.

    Hap Freund
    The Santa Barbara Channel
    Santa Barbara, CA

  3. Walt Kosmowski Says:

    John is a terrific person to fulfill this opportunity!

    Walt Kosmowski
    Executive Director
    Beverly, MA

  4. Robert S. Kelly Says:

    On behalf of all of us involved in Massachusetts PEG Access we extend our sincere congratulations to John and PCTV. Pittsburgh, you have selected the right person to guide your media center into the future. Best wishes and much success!

    Bob Kelly
    Chair, MassAccess
    Massachusetts Chapter of the Alliance for Community Media

  5. Happy 2010! « Pittsburgh Community Television Blog Says:

    […] how much PCTV has experienced throughout 2009. We had the Cable Advisory Group Meetings, acquired a new Executive Director, mobilized our supporters and went to city council meetings during the final stages of the Verizon […]

  6. Cosima Revival Says:

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    this. I will forward this article to him. Pretty sure he will
    have a good read. Many thanks for sharing!

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